Brand Voice. Campaign Copy.
Words that Drive Growth.
I’m Jonathan Gordon, a senior copy lead and brand strategist with over a decade of experience shaping global beauty and lifestyle brands.
Candor Copy is built on clarity – helping brands find their voice and use it with intent, through strategically led copy for campaigns, launches, and digital brand experiences.
My work is grounded in audience insight and brand truth, balancing creativity with commercial impact to deliver copy that performs – not noise.
Jonathan Gordon
Experience
What I Do
Strategic copy and brand voice for beauty, lifestyle and modern brands.
Selected Work
Examples of work across key brand and content touchpoints.
What Clients & Colleagues Say
A small selection of feedback from people I’ve worked closely with across global brands and agencies.
Jonathan has a unique ability to help brands tell their story. He captures the heart of the message and displays it in a way that is clear and inspiring! He is a huge asset to any marketing team.
Jonathan is a highly skilled & highly creative, copywriter and content manager with numerous proven accomplishments in Marketing. Jonathan is a valued member of the team bringing the perfect balance of strategic and creative thinking to the forefront of every campaign/ project.
A unbelievably talented copywriter, he set the tone of voice for REN Clean Skincare, elevating the brand and bringing us in sync with our audience. In his role as content manager he supported the redevelopment & modernisation of our dot com site a contribution that paved the way for two years of tremendous growth online.
Jonathan is a standout copywriter who combines a sharp understanding of brand voice with compelling storytelling and performance focused execution. I was especially impressed by his work rewriting our premium community led retention email flows, which played a meaningful role in improving CRM driven retention. He grasped every brief with ease, delivered thoughtful, on brand copy every time, and was always a pleasure to collaborate with. Jonathan is someone you can trust to elevate both the message and the results.
Selected Clients
Let’s Talk
Open to new projects and collaborations
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